Privacy policy

Privacy Policy

Last updated: May 6, 2026

Bootylicious Muffins operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). Bootylicious Muffins is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term personal information, we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from that information:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information, including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details.
  • Account information, including your username, password, security questions, preferences, and settings.
  • Transaction information, including the items you view, put in your cart, add to your wishlist, purchase, return, exchange, or cancel, your subscription details, and your past transactions.
  • Communications with us, including the information you include in communications with us, such as when you send a customer support inquiry.
  • Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

Cookies and Similar Technologies

We and our service providers, including Shopify, use cookies and similar technologies on the Services to support core functionality, analyze how the Services are used, secure your account, remember your preferences, and personalize content and advertising.

Some cookies are necessary for the Services to work and cannot be disabled. Others, including those used for analytics and advertising, can be managed through the cookie preference tools available on the Services where applicable, or through your browser settings. Disabling certain cookies may affect the functionality of the Services.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, please see Your Rights and Choices for how we treat that signal.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes.

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges, or other transactions, and create, maintain, and otherwise manage your account.

This includes processing subscriptions and recurring orders, including renewals, payment attempts and retries, cancellations, customer portal changes, store credit, refunds, replacements, and reshipments, as well as arranging shipping, facilitating returns and exchanges, enabling you to post reviews, and creating a customized shopping experience for you, such as recommending products related to your purchases.

It may also include investigating delivery issues and submitting carrier claims for damaged, lost, missing, delayed, or misdelivered orders, and helping verify those claims with the carrier.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.

Marketing communications are optional where required by law, and you can unsubscribe at any time using the methods described in Your Rights and Choices.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, and detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.

This includes reviewing order history, account details, billing and shipping information, payment information, IP, device, and order data where available, and other purchase-related records for purposes such as eligibility verification under our customer policies, including The Bootylicious Promise, policy enforcement, and protecting against duplicate or abusive claims.

If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone else.

Communicating with You

We use your personal information to provide customer support, respond to you, provide effective Services to you, and maintain our business relationship with you.

This includes sending transactional emails and SMS related to orders, subscriptions, shipping, account activity, support requests, and policy updates.

Legal Reasons

We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. These circumstances may include:

  • With Shopify, vendors, carriers, and other service providers who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, shipping, and claims processing or verification related to damaged, lost, missing, delayed, or misdelivered deliveries. This may include sharing the phone number and email address associated with an order when needed for carrier investigations or claim verification.
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to direct us not to share information about you for targeted advertising or similar uses, where such rights apply and where those tools are available through the Services.
  • When you direct us, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or, where applicable, through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction, such as a merger, acquisition, or bankruptcy.
  • To comply with legal obligations, including responding to subpoenas, search warrants, and similar requests, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Mobile Terms and SMS Privacy

If you provide your phone number and opt in to text messages from Bootylicious Muffins, you may receive automated marketing, promotional, and informational text messages. Consent to marketing texts is not a condition of any purchase. Message frequency may vary. Message and data rates may apply. Text HELP for help or STOP to cancel.

What Information We Collect

We collect your phone number and any other information you provide when signing up for SMS communications. This may include your name, email address, and purchase details if you provide them through checkout or sign-up forms.

How We Use Your Information

Your phone number may be used for:

  • Order and shipping updates, subscription notifications, and other transactional messages
  • Promotional and marketing messages, where you have opted in
  • Occasional surveys or brand announcements

We do not share or sell your personal information, including your phone number, to third parties for their own marketing purposes. We may share your personal information with service providers that help us send messages, fulfill orders, or investigate delivery issues, as described elsewhere in this Privacy Policy.

How to Opt Out

You can unsubscribe from marketing SMS messages at any time by texting STOP to the number that messaged you. After you send the STOP message, you may receive a confirmation message verifying your opt-out. You will no longer receive marketing SMS messages from us unless you re-subscribe.

Opting out of marketing SMS does not affect transactional messages we may send about your orders, subscriptions, or account.

Carriers

Mobile carriers are not liable for delayed or undelivered messages.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over the use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you can review the Shopify Consumer Privacy Policy and Shopify’s Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on those platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children. In the United States, we do not knowingly collect personal information from children under the age of 13. More broadly, we do not knowingly collect any personal information about children under the age of majority in their jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined in applicable law, the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

  • Right to access / know. You may have the right to request access to personal information that we hold about you.
  • Right to delete. You may have the right to request that we delete personal information we maintain about you.
  • Right to correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
  • Right to portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to opt out of sale or sharing for targeted advertising. Depending on where you reside, you may have the right to opt out of the “sale” or “sharing” of your personal information, or to opt out of the processing of your personal information for purposes considered to be targeted advertising, as defined in applicable privacy laws. Where available, you may exercise those rights through the privacy choices tools provided on the Services.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out for the device and browser you use to visit the website. If we are able to associate the device sending the signal with a Shopify account, we will apply the opt-out request to the account as well. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your browser or device.

Managing Communication Preferences

We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account, orders, or subscriptions.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can review Shopify’s privacy materials and privacy controls pages.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your request, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request from an agent, we may require proof that you authorized the agent to act on your behalf, and we may also need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to lodge your complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country where you live.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the Last updated date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at:

Email: info@bootyliciousmuffins.com
Mailing Address: 11093 Darby Loop, Conroe, TX 77385, United States