Image with textMEET THE STUDMUFFINS
We’re Rene and Tristan, the founders behind Bootylicious. What started in Rene’s dad’s kitchen in 2017 has grown into over 15 flavors and more than 5 million muffins served.
What We Believe
Stop telling yourself that suffering is necessary to look and feel good. We're here to tell you it's not. When it comes to eating well, hard work and fun go hand in hand. That's our view on life. Take it from the guys who named their company Bootylicious.
Be Bootylicious
Our protein packed treats were built to kill a dessert craving without killing your progress. Low sugar, high protein, so you can have your cake and eat it too. Don't let old diet culture convince you that boring food is the only way to look good. You're allowed to enjoy the fun things. Let yourself Be Bootylicious.
HOW WE BUILT THIS BOOTY
A TRIP DOWN BOOTY LANE
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2017 - The First BatchWe began testing our protein creation in Rene's dad's kitchen in Los Angeles, CA. We mixed protein powder, water, and baking powder in a mug and microwaved it. It tasted like dry cardboard. But we were onto something.
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2018 - Moving to Houston, TXAfter fine tuning the recipe we moved to Houston, Texas for our first production run. We made 300 muffins using a boba cup sealing machine. That's how Double Chocolate, Chocolate Peanut Butter, and Banana Peanut Butter were born.
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2020 - Building Through a PandemicCOVID was never part of the plan. The supply chain crisis almost took us out of business. This was a reminder that the conditions in life are never perfect. We made the decision that we were going to finish building our dream. Quitting was no longer an option.
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2021 - First Grocery Store ChainIt took 3 years to create the production line and grow our online presence. By the end of 2021, we got into our first grocery store chain, H-E-B. This was our biggest achievement in 4 years.
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2023 - 9 FlavorsBy the end of 2023 our lineup hit 9 flavors, and our recipes went through several more rounds of revisions. Our fan base kept growing right along with it.
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2024 - New 15,000 Sq Ft FacilityIn 2024 we moved into our all new 15,000 square foot manufacturing facility, engineered specifically to make the ultimate in Bootylicious products. It's the reason we can keep up with you.
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2025 - Build Your Own BoxYou kept asking for one thing. Let us pick the flavors. So we built it. Build Your Box launched in 2025 and lets you mix any flavors you want into a 12, 24, or 36 pack. We added Carrot Cake and Apple Cinnamon the same year.
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2026 - 15 Flavors and 5 Million CupsRed Velvet, S'mores, and Cookies & Cream brought us to 15 flavors. Somewhere in there you helped us pass 5 million cups. We're still growing, and we're not close to done. Stay Bootylicious.
