What We Believe
Stop telling yourself that suffering is necessary to look and feel good. We’re here to tell you it’s NOT. We believe that when it comes to dieting, hard work and fun go hand-in-hand. That’s our view on life. Take it from the guys who named their company 'Bootylicious'.
Be Bootylicious
We stand by our Bootylicious spirit! Our protein packed treats were created to help you curb those dessert cravings without sacrificing your true desires. We’re committed to keeping our products low-sugar and high-protein so you can have your cake, and eat it too! Don’t let the age-old diet culture fool you into thinking that "eating boring food is the only way to look good." You’re allowed to enjoy the fun things in life. Embrace your excitement. Let yourself Be Bootylicious.
A TRIP DOWN BOOTY LANE
We've been a couple of studmuffins busy at work, helping you make your dreams a reality!
HOW WE BUILT THIS BOOTY
-
READY
-
SET
-
BOOTY
2017
We began testing our protein creation in Rene’s dad’s kitchen in Los Angeles, CA. We mixed protein powder, water, and baking powder in a mug and microwaved it. It tasted like dry cardboard. But we were onto something.
2018
After fine tuning the recipe, Tristan and Rene moved to Houston, Texas to start their first production run. They made their first batch of 300 muffins, using a boba cup sealing machine - and thus, Double Chocolate, Chocolate Peanut Butter, and Banana Peanut Butter were officially born.
2020
COVID was never part of the plan. The supply chain crisis almost took us out of business. This was a reminder that the conditions in life are never perfect. We made the decision that we were going to finish building our dream. Quitting was no longer an option.
2021
It took 3 years to create the production line and grow our online presence. By the end of 2021, we got into our first grocery store chain – H-E-B. This was our biggest achievement in 4 years.
2023
By the end of 2023, we grew our lineup of flavors to 10 total flavors. Our recipes also received multiple rounds of revisions during this time. Last but not least, our fan base continues to grow and embrace a totally Bootylicious lifestyle!
2024
By the end of Summer 2024, we will move into our all-new 15,000 square foot state-of-the-art manufacturing facility engineered specifically to create the ultimate in Bootylicious products. So......Stay Bootylicious!